5 Rental Property Marketing Tips for Landlords

Your rental property has been sitting empty for longer than you're comfortable with despite your best efforts. For every month that you have a vacancy, you're losing income. How can you attract new tenants? 

You need to come up with a stellar marketing strategy, and we're here to help. Read on to learn all about rental property marketing.

1. Learn to Write Great Copy

Many landlords underestimate the value of a well-written property listing. That's right; you can't just rely on the photos, a good area, and a reasonable rental price. You need to really "sell it" with your words. 

Consider your own experience as someone who has bought or rented homes in the past. What was it about the listings that appealed to you? 

Try to promote the best features of your property. Are there new appliances? Are there hardwood floors? 

2. Work With a Professional Photographer

DIY photos aren't a good idea unless you happen to already have some photography skills. If you don't have a nice camera and good lighting, let a professional take care of it for you.

Professional real estate photographers know how to show off your property in the best light. Good photos will attract excited potential tenants.

Would you want to view an apartment or rental home that had grainy or otherwise poor-quality photos, or would you consider it a waste of time? Your potential tenants feel the same!

3. Use the Right Listing Sites

You want to have a wide reach when you're marketing your rental property. Use as many of the popular rental sites as possible. Padmapper, Zillow, and Hotpads are great places to start, but search for all of the popular listing sites in your local area. 

You can even advertise on Craigslist, but make sure that you make your ad look as professional as possible. Craigslist is known for scams, so potential renters are often wary. 

4. Advertise on Social Media

Never underestimate the power of social media when you're advertising your property. Remember, you want to go where your potential tenants are. They're on social media.

Facebook is the most useful social media site for landlords. With the Facebook Marketplace, you can list your properties and get responses from people in your local area right away. 

5. Consider Word-of-Mouth and Referrals

Why not go "old-school" and try a traditional marketing tactic? Word-of-mouth marketing is powerful. People tend to trust their friends and family members, so take advantage of that.

First, make sure that you've provided a fantastic property for your tenants. When they're happy, they'll be more likely to tell people about it. Then, consider starting a referral program.

Ask tenants to recommend your property to people they know for a small rental discount (like $100 off of the next month's rent). 

Try These Rental Property Marketing Tips

Don't just wait for someone to fill your vacant apartments. Use these rental property marketing tips to attract your ideal tenants. It's time to start developing your marketing plan!

If marketing your property seems like a lot of work, we want to help! Our team of experienced property managers knows how to market rental properties and find new tenants in no time. 

Contact us so we can start working together today.